EP 11: FELICIA PRIDE

HOW I BUILT A BRAND FOR BLACK WOMEN over 40

I wasn’t one to shy away from entrepreneurship, having started my first business in my late 20s. But I was tired of not seeing stories that spoke to me or other Black women my age and decided to do something about it. I was also very clear that the business favored youth and chose to see creatives like myself as work for hires. Starting HONEY CHILE felt like a calling and allowed me to have some skin in the game, but that didn’t make it any less scarier.

I’ve learned so much about myself on this entrepreneurial journey and share all that goodness for my fellow Honeys and creative entrepreneurs as HONEY CHILE celebrates our four year anniversary. Becoming a CEO ain’t for the faint at heart but my heart is so full of gratitude for the leap I took and to everyone that has continued to support our journey along the way.

Sign up for The Sweet Build Salon: From the Ground Up: Building Hollywood Production Companies taking place Saturday April 12 from 2-3 pm PT / 5-6 pm ET. You don’t want to miss this insightful and intimate conversation between me and SuperSpecial founder Amy Aniobi, who’s also an award-winning writer/director/producer best known for her work on the Emmy-nominated, NAACP-award winning comedy series Insecure (HBO).

For bonus podcast content, more Honey storytelling, shenanigans, and community, subscribe to YES, HONEY: https://yeshoney.substack.com/

Want to support our work? HONEY CHILE is an independent, Black-women owned production company, completely bootstrapped by our founder. Consider donating to The HONEY Fund. The HONEY Fund is a fiscally-sponsored (all donations are tax write-offs) fundraising effort that would allow HONEY CHILE to fund an array of independent projects across audio, digital, film, and TV that center Black women voices, stories, collaborators, and audiences. Just like this podcast. Learn more and donate here: https://www.honey-chile.com/honey-fund

Follow us at @itshoneychile on IG, Threads, and TikTok and subscribe to our YouTube channel: youtube.com/@itshoneychile.

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Reference Links

The Sweet Build Salon with Amy Aniobi of SuperSpecial

LOOK BACK AT IT

HONEY CHILE

Stock imagery courtesy of Nappy.co

YES, HONEY

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SHOW NOTES

0:00 - Introduction

2:50 - The catalyst that led to starting HONEY CHILE

4:41 - The types of stories Felicia wanted to tell

5:38 - Defining HONEY CHILE’s ethos / mission

6:29 - Logistics of starting a company and defining our brand

8:30 - Diversifying our content and our income

10:00 - Introducing HONEY CHILE to the industry and building a team

11:32 - Sustainability and ownership

13:00 - Establishing our foundation for making and producing projects

14:37 - Challenges of being a CEO

15:57 - The business mindset between young Felicia and “Honey” Felicia

17:56 - The specificity in our storytelling and our target audience

18:59 - The future of HONEY CHILE

20:10 - What Felicia has learned on her entrepreneurial journey

Show Credits

Executive Producer and Host: Felicia Pride (@feliciapride)

Producer: Dianne McGuire (@dimcguire)

Co-Producer: Georgette Pierre (@georgettepierre)